Paweł Prot (team captain), who with his team reached the Semi-Final Europe Top 15 in the Google Online Marketing Challenge 2017. The team took part in 2017 GOMC as a part of the internet marketing course run by dr. Wojciech Czart at the Adam Mickiewicz University, Faculty of Physics in Poznań, Poland. In the months preceding the campaign he honed his online advertising skills thanks to Digital Workshop and Google Partners AdWords exams. During the competition he was responsible for streamlining the workflow, strategy development, as well as analytics and monitoring. Currently he is utilizing his passion for analytics pursuing a career in the e-commerce sector.