Clara GuilenClara has studied Advertising and Public Relationships degree at the University of Valladolid, Spain. Her interests as an advertising lover are grouped in the world of the communication, motivations, the knowledge in the area of search engines, ​​analysis of results, or of the behavior of the consumer as well as the strategies of online sale, are very important.

With her team, she reached the Semi-Final Europe Top 15 in the Google Online Marketing Challenge 2017. She participated in the Online Marketing Challenge (GOMC) in 2017 within the Internet Marketing course taught by Wojciech Czart at Adam Mickiewicz University in Poznan, Poland, during the second semester of her Erasmus + stay.

The GOMC campaign was based on very useful online tools like Google Adwords, Google Analytics etc. During the campaign she was in charge of the video advertising and obtaining its corresponding certificate, Google Adwords Video. During the IM course she also obtained the certificate of Google, the Digital Workshop – The Online Marketing Fundamentals. Being part of this team provided training and knowledge on very useful tools in the area of her interest.


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